Take a bow, Premier Inn – I love Pillow Fight Club

The first rule of Pillow Fight Club is… you do not talk about Pillow Fight Club

We all know what it’s like during the festive season… a few too many sherries and your Aunt Celia is bringing up THAT fall out from five years ago. Family feuds often seem to make their way to the surface as we gather around the tree.

Enter mediator extraordinaire and family-friendly hotel chain, Premier Inn.

As the leisure brand gears up for another busy Christmas period, and to celebrate the twentieth anniversary of the release of cult classic Fight Club, the firm has launched its ‘best ever’ pillow – and come up with a fun way to make use of the 400, 000 redundant pillows, before they’re recycled.

Offering the perfect was to let off some steam – and hailing back to a classic childhood play fight – the hotel’s new ‘Pillow Fight Clubs’ have been designed for children and adults to enjoy. The hotel chain has decided to use its leftover pillow stock to inspire Brits to start their own Pillow Fight Clubs with events taking place in cities across the UK including London, Edinburgh, Cardiff and Bristol on Sunday 13th August.

In a bid to prepare pillow fighters, the most famous scene from the Hollywood blockbuster, which celebrates its twentieth anniversary this Autumn, has been recreated in a bid to explain the eight simple rules of Pillow Fight Club. Leading the shot-for-shot remake is the clubs very own mini Tyler Durden a character famously immortalised by Brad Pitt in the cult classic movie.

Sarah Simpson, Head of Product at Premier Inn said “Pillow fights are one of the few childhood ‘sports’ people can take through to adulthood and still be good at. Because of this, we thought Pillow Fight Club would be the perfect way to use leftover pillows before they’re recycled and bring families together to have some fun.

“With the launch of our new pillow in hotels and available to purchase online it seems like a perfect time to open up the club to Brits across the country and who knows just how many Pillow Fight Clubs will start to appear.”

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